May 08, 2022

The art of being a Dog Mom: 12 questions with our founder

Meet our Founder, Vilma Tehrani, and find out what it means for her to be a (dog) mom. Ahead, she discusses more about her journey to provide a platform for all pet parents to find high-quality trustworthy products and essential information centered around the wellness lifestyle of their fur babies.

How did The Worthy Bone journey begin? Tell us more about how you met our forever muse, Rumi.

After years of wanting a puppy, I bought Rumi and picked him up at Newark airport at 9 weeks old. I fell in love with him from the moment I laid eyes on him and we've been inseparable ever since. The Worthy Bone began when I started designing his lifestyle.

What was missing from the "dog world" that inspired your need to start The Worthy Bone for pet parents like you?

At the time the dog industry was oversaturated with random products that claimed to be beneficial for your dogs wellness however it was really hard to find trustworthy dog brands so I found myself doing a lot of research to find quality, practical, or sustainable products.

What are you hoping to re-imagine in this industry?

The way we define a dog's lifestyle. I would like to revolutionize what being a pet parent means to people and how they shop for their furry friends for a more integrated and optimized life.

Who or what are your greatest inspirations/mentors?

Traveling. I love to get lost in other words and cultures and gain a different perspective of an experience I've never lived before. I love how traveling changes/ opens up your mind to deeper thought.

How would you say your background has influenced your vision for The Worthy Bone?

My past in the luxury industry have really shaped my vision for this brand. With these experiences, my eye was trained to be able to see and understand what a true luxury pet products should be.

What has impacted you the most while building The Worthy Bone?

The one thing that I always have in the back of my mind as I am building TWB is the short lifespan that our furry friends have. Because of this, It has really become my mission to ensure that dogs live their best lives every single day.

How would you describe a Worthy Home?

A home filled with trusted pet products that seamlessly integrate into every home and every lifestyle.

How has dog ownership changed your perspective on what we provide for our furry friends?

It has made me realize that as pet parents, we should be doing a lot more than just purchasing products for our pets. We need to do brand research to ensure that we are investing in products that contain the highest quality ingredients, materials, and designs worthy of our pets.

What is the most rewarding part of being a dog mom?

The overwhelming feeling of love, happiness, and gratitude i feel every time I look at him.

What pieces or products have you bought for Rumi that you love and can't live without?

Our Branni Infinity leash, matching Branni collar, Fora blanket, and my favorite Worthy Scent Set; Bad to the Bone. These pieces travel with us and are staples in our home.

Favorite artists, authors, muses?

Winona Ryder, Rumi- the dog and the poet, Charles Bukovski.

What is your advice for aspiring Worthy Bone pet parents?

Do your brand research to make sure you're giving your dog the best care by purchasing practical, long lasting products designed for their specific lifestyles and needs. Don't forget to shop at TWB and keep up with the Worthy Archives for all of the latest features and editorials.